What Is SEO And Why Do I Need It?
It seems to be a habit of many web design and optimisation companies on the internet to talk to their target audience in a language that only they understand. They often use technical terms and computer jargon which most of the time confuses potential customers. This enables them to make their prices more expensive as it sounds as if they are giving you something ‘extra special’.
Here at Top Ranking Web Design it is our aim to talk to our customers in plain English and make sure that they clearly understand what they are getting and what a particular service does. In fact, the only computer acronym we will use on this website is SEO – which stands for Search Engine Optimisation.
What is SEO?
SEO is the process of getting your website ranked higher in search engines, such as Google, so people can find your site when searching for a particular word or phrase. For example, if you are a Tree Surgeon and you want your website to appear on the first page of Google when people search for ‘tree surgeons’, then SEO needs to be carried out on your website for this particular phrase.
If you then wanted your website to be found when people search for the phrase ‘tree removal’, then SEO needs to be carried out on your website for this particular phrase also. This process can then be repeated for any additional phrases, or ‘keywords’ as they are known in Google speak.
The biggest mistake a lot of people make is that they spend thousands on a fantastic looking web site with all the bells and whistles … that nobody can find, leaving no money for SEO. In reality this should be approached the other way around. With the internet, it is certainly not a case of ‘if you build it they will come’. SEO needs to be carried out, as if you think about it, there could be hundreds or thousands of websites that are in the same industry as you, but just 10 places on the first page of Google.
It can very difficult to get good search engine results with so many websites competing for those first 10 Google slots, However, at Top Ranking Web Design we employ the latest methods of search engine optimisation. We analyse keywords and your competitors to ensure that we can get your ranking increased.
Why Is It Important To Be On The First Page In Google?
Simply put, because it is the first page that gets the majority of clicks from people searching the internet. If you think about how you personally use Google, we could be fairly sure that after you have searched for a particular phrase, you very rarely look beyond page 1 of the results. If you are not on the first page then more often than not your website will not be seen by a potential customer, and you are losing out on a lot of potential traffic.